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Terms & Services 

Results-driven Insurance lead generation trusted by top agents & national marketing organizations

Terms of Service

LeadsByBaseflow.com
Owned and Operated by Forward Marketing LLC

Effective Date: April 30, 2026

These Terms of Service (“Terms”) govern your access to and use of LeadsByBaseflow.com (“Website,” “Platform,” “Service”), owned and operated by Forward Marketing LLC (“Company,” “we,” “our,” or “us”).

By accessing, using, purchasing from, or submitting information through the Website, you agree to be bound by these Terms.

1. Company Information

Forward Marketing LLC
31 S Main St
Dayton, Ohio 431
United States

Website: LeadsByBaseflow.com

2. Description of Services

LeadsByBaseflow.com provides marketing, lead generation, appointment setting, live transfer calls, CRM-related services, and advertising solutions primarily for insurance agents, agencies, financial professionals, and other service-based businesses.

Services may include but are not limited to:

  • Lead generation

  • Exclusive or shared leads

  • Live transfer calls

  • Appointment setting

  • Advertising campaign management

  • CRM and automation tools

  • Call routing and distribution

  • Campaign analytics

  • Marketing consultation services

We reserve the right to modify, suspend, or discontinue any service at any time without prior notice.

3. Eligibility

By using this Website, you represent that:

  • You are at least 18 years old;

  • You have the authority to enter into this agreement;

  • You will use the services only for lawful business purposes;

  • You will comply with all applicable federal, state, and local laws and regulations.

4. No Guarantee of Results

Forward Marketing LLC does not guarantee:

  • Sales;

  • Policy approvals;

  • Client retention;

  • Closing ratios;

  • Revenue increases;

  • Return on investment;

  • Appointment attendance rates;

  • Specific lead volume or conversion rates unless expressly stated in a separate written agreement.

Marketing and lead generation outcomes vary based on numerous factors outside our control, including but not limited to sales ability, follow-up speed, underwriting guidelines, geographic market conditions, and carrier changes.

Any examples, testimonials, or projections displayed on the Website are illustrative only and are not guarantees of future performance.

5. Lead & Data Disclaimer

Leads are generated through various online and offline marketing methods. While we strive to provide high-quality leads and accurate information, we do not guarantee:

  • Accuracy of information submitted by prospects;

  • Intent of the prospect;

  • Contactability;

  • Exclusivity unless expressly stated;

  • Qualification for any insurance or financial product.

Users are solely responsible for independently verifying lead information and ensuring compliance with all telemarketing, TCPA, DNC, insurance, and licensing laws.

6. Compliance Responsibilities

You are solely responsible for complying with all applicable laws and regulations, including but not limited to:

  • TCPA (Telephone Consumer Protection Act)

  • Do Not Call regulations

  • Insurance licensing requirements

  • Medicare marketing guidelines

  • State advertising laws

  • CAN-SPAM Act

  • Data privacy regulations

Forward Marketing LLC is not responsible for your use of leads, scripts, communications, or marketing materials.

7. Payments & Billing

By purchasing services through the Website, you agree that:

  • All fees are due as agreed at checkout or by invoice;

  • Payments may be charged automatically for recurring services;

  • Failed or declined payments may result in suspension of services;

  • Pricing may change at any time.

Unless otherwise stated in writing:

  • All sales are final;

  • Fees paid are non-refundable;

  • Setup fees, advertising spend, onboarding fees, and fulfilled services are non-refundable.

Chargebacks or payment disputes made without first attempting to resolve the matter directly with us may result in immediate account termination and collections action.

8. Live Transfers & Appointment Policies

For services involving live transfers or appointments:

  • Calls may be recorded for quality assurance and dispute resolution;

  • Billing may occur once minimum qualification requirements are met;

  • Forward Marketing LLC reserves the right to determine whether a lead or transfer meets campaign criteria;

  • Technical issues, carrier issues, or customer no-shows do not automatically qualify for refunds.

Specific campaign terms may be outlined separately in client agreements.

9. Intellectual Property

All content on the Website, including but not limited to:

  • Logos

  • Branding

  • Graphics

  • Copy

  • Videos

  • Software

  • Workflows

  • Marketing systems

  • CRM configurations

are the property of Forward Marketing LLC and may not be copied, reproduced, sold, or redistributed without written consent.

10. Prohibited Uses

You agree not to:

  • Use the Website unlawfully;

  • Resell leads without authorization;

  • Attempt to reverse engineer the platform;

  • Upload malicious software;

  • Interfere with platform operations;

  • Misrepresent your identity;

  • Use the services for spam or unlawful solicitation.

We reserve the right to suspend or terminate access for any violation.

11. Limitation of Liability

To the maximum extent permitted by law, Forward Marketing LLC shall not be liable for:

  • Lost profits;

  • Lost revenue;

  • Business interruption;

  • Indirect or consequential damages;

  • Advertising losses;

  • Carrier or underwriting decisions;

  • Missed appointments;

  • Data inaccuracies;

  • System outages.

Our total liability shall not exceed the amount paid by you to us in the thirty (30) days preceding the claim.

12. Indemnification

You agree to defend, indemnify, and hold harmless Forward Marketing LLC, its owners, employees, contractors, affiliates, and partners from any claims, damages, liabilities, losses, or expenses arising out of:

  • Your use of the services;

  • Your communications with leads;

  • Violations of law;

  • Violations of these Terms.

13. Third-Party Platforms

The Website and services may integrate with third-party services including but not limited to:

  • Facebook

  • Google

  • TikTok

  • GoHighLevel

  • Twilio

  • Stripe

  • CRM providers

  • Insurance carrier systems

We are not responsible for outages, policy changes, account restrictions, or actions taken by third-party platforms.

14. Termination

We reserve the right to terminate or suspend access to services at our sole discretion, with or without notice, for any reason including suspected fraud, abuse, nonpayment, or violation of these Terms.

15. Privacy

Your use of the Website is also governed by our Privacy Policy.

By using the Website, you consent to the collection and use of information as described therein.

16. Arbitration & Governing Law

These Terms shall be governed by the laws of the State of Ohio.

Any dispute arising from these Terms or the use of the Website shall be resolved through binding arbitration in Montgomery County, Ohio.

You waive any right to participate in class action litigation against Forward Marketing LLC.

17. Changes to Terms

We reserve the right to update or modify these Terms at any time.

Continued use of the Website after changes are posted constitutes acceptance of the updated Terms.

18. Contact Information

Forward Marketing LLC
31 S Main St
Dayton, Ohio 431
United States

For questions regarding these Terms, please contact us through the Website.

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